Branded Content and Transmedia Storytelling

Billie Goldman Intel Billie.goldman@intel.com For media psychologists, working on the frontiers of individuals’ interactions with new media technology, social films present a fascinating opportunity to inform, educate, and effect social change. The recent success of...

Do Sex and Violence Sell?

Robert B. Lull, MA Brad J. Bushman, PhD Robert B. Lull, MA lull.4@osu.edu Brad J. Bushman, PhD bushman.20@osu.edu The Ohio State University Industry projections estimate US advertising revenue will reach $187 billion in 2015 (Lunden, 2015). A single business with that...