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The Amplifier

The Cloud is a Media Psychology Marketing Metaphor

by 553866pwpadmin | Jul 3, 2026 | Featured Article, Spring/Summer 2026, Uncategorized

The Cloud is a Media Psychology Marketing Metaphor The term cloud computing helps shape how people think. Cloud computing is actually a media psychology marketing metaphor. What is called “the cloud” actually means transferring information stored on your computer to a...

What We’re Missing About Age, Race and Polarization

by 553866pwpadmin | Jul 3, 2026 | Featured Article, Spring/Summer 2026, Uncategorized

What We’re Missing About Age, Race and Polarization Imagine coming of age in a world surrounded by vitriolic semi-anonymous and often deindividualized voices that try to consume you, whether you are on or offline. Racial tensions and political divisiveness have...

Consumption at its Finest!: The Mental Health Risks Promoted by Social Media Fast Fashion

by 553866pwpadmin | Jul 3, 2026 | Featured Article, Spring/Summer 2026, Uncategorized

Consumption at Its Finest!: The Mental Health Risks Promoted by Social Media Fast Fashion Popular fast fashion companies Shein and Temu have been extending their user base over the past few years, taking advantage of trends, cheap materials, and the environment to...

Review of Understanding Parasocial Relationships

by 553866pwpadmin | Jul 3, 2026 | Book Review, Spring/Summer 2026, Uncategorized

Review of Understanding Parasocial Relationships In the crowded landscape of media psychology, parasocial relationships continue to command the spotlight. Scholars have spent decades researching how audiences form meaningful connections with celebrities, fictional...

Editor’s Column: Social Media and the Shifting Semiotics of the Tiny Microphone

by 553866pwpadmin | Jul 3, 2026 | From the Editor, Spring/Summer 2026, Uncategorized

Editor’s Column Social Media and the Shifting Semiotics of the Tiny Microphone If you have scrolled TikTok or Instagram over the past few years, you likely have been given information by content creators holding the tiniest possible microphones—perhaps very...

President-Elect’s Column: From Facilitator to Participant: Our Evolving Relationship with Media and Technology

by 553866pwpadmin | Jul 3, 2026 | Officers, Spring/Summer 2026, Uncategorized

President-Elect’s Column From Facilitator to Participant: Our Evolving Relationship with Media and Technology It is the early 1980s. Think Stranger Things (Duffer et al., 2016-2025). My family just finished dinner and my dad and I are sitting next to each other...
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  • The Cloud is a Media Psychology Marketing Metaphor
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  • Consumption at its Finest!: The Mental Health Risks Promoted by Social Media Fast Fashion
  • Review of Understanding Parasocial Relationships
  • Editor’s Column: Social Media and the Shifting Semiotics of the Tiny Microphone
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