President’s Column: The Quest for Truth amid the Perils and Pitfalls of Political Disinformation
Campaigning for the 2024 elections is in full swing. It has been projected that the 2023-2024 election cycle will be the most expensive in history, with political expenditures expected to reach $10.2 billion, spread across broadcast, cable, radio, satellite, digital, and connected television (AdImpact, n.d.). Throughout this year-long political season, many campaign messages will be…