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The Amplifier

The Cloud is a Media Psychology Marketing Metaphor

by 553866pwpadmin | Jul 3, 2026 | Featured Article, Spring/Summer 2026, Uncategorized

The Cloud is a Media Psychology Marketing Metaphor The term cloud computing helps shape how people think. Cloud computing is actually a media psychology marketing metaphor. What is called “the cloud” actually means transferring information stored on your computer to a...

What We’re Missing About Age, Race and Polarization

by 553866pwpadmin | Jul 3, 2026 | Featured Article, Spring/Summer 2026, Uncategorized

What We’re Missing About Age, Race and Polarization Imagine coming of age in a world surrounded by vitriolic semi-anonymous and often deindividualized voices that try to consume you, whether you are on or offline. Racial tensions and political divisiveness have...

Consumption at its Finest!: The Mental Health Risks Promoted by Social Media Fast Fashion

by 553866pwpadmin | Jul 3, 2026 | Featured Article, Spring/Summer 2026, Uncategorized

Consumption at Its Finest!: The Mental Health Risks Promoted by Social Media Fast Fashion Popular fast fashion companies Shein and Temu have been extending their user base over the past few years, taking advantage of trends, cheap materials, and the environment to...

How The Summer I Turned Pretty Used the Love Triangle as a Recipe for Success

by 553866pwpadmin | Dec 15, 2025 | Fall/Winter 2025, Featured Article, Film/TV Review

Featured Article How The Summer I Turned Pretty Used the Love Triangle as a Recipe for Success This past July, the final season of the teen romantic drama show entitled The Summer I Turned Pretty (TSITP)—featuring a conflict-ridden but nonetheless endearing summer...

The Current State of Parasocial Theory

by 553866pwpadmin | Dec 15, 2025 | Fall/Winter 2025, Featured Article, Uncategorized

Featured Article The Current State of Parasocial Theory Recent years have seen a number of publications that focus on parasocial theory. Indeed, parasocial was one of the finalists for Oxford’s “word of the year” in 2023. [Editor’s note: Parasocial was selected by...

The Media Psychology of Brain-Computer Interface: A Call to Action

by 553866pwpadmin | Dec 15, 2025 | Fall/Winter 2025, Featured Article, Popular Media Culture, Uncategorized

Featured Article The Media Psychology of Brain-Computer Interface: A Call to Action Media psychology sits at the intersection of technology, identity, and communication. Brain-computer interface (BCI) is redefining human-robot communication. BCI now uses “black box”...
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