Evolution of Television in Pakistan

Shahbaz Siddiqui, MSc OP Nucleus Media shahbaz@nucleusmediagroup.com Pakistan’s television industry has evolved in the last 50 years starting with the launching of Pakistan Television (PTV) in 1964 as a privately owned channel licensed by the Government of Pakistan....

Branded Content and Transmedia Storytelling

Billie Goldman Intel Billie.goldman@intel.com For media psychologists, working on the frontiers of individuals’ interactions with new media technology, social films present a fascinating opportunity to inform, educate, and effect social change. The recent success of...

Do Sex and Violence Sell?

Robert B. Lull, MA Brad J. Bushman, PhD Robert B. Lull, MA lull.4@osu.edu Brad J. Bushman, PhD bushman.20@osu.edu The Ohio State University Industry projections estimate US advertising revenue will reach $187 billion in 2015 (Lunden, 2015). A single business with that...