Why Did #TheDress Go Viral and Why Did it Happen So Quickly?

Brian E. Kinghorn, PhD Marshall University kinghorn@marshall.edu On Wednesday, February 25, 2015, a poorly photographed image of an average looking dress with the caption “guys please help me – is this dress white and gold, or blue and black?” was posted on Tumblr. Early the next day BuzzFeed reposted the picture, and by Friday morning…

A Day in the Life of A Psychology Video Producer

Roger Klein, PhD University of Pittsburgh rklein@pitt.edu It’s about 7:00 AM on a beautiful Spring day and I’m standing in front of Bartle Elementary School in Highland Park, NJ, waiting for the arrival of my camera crew. We’re scheduled to shoot a video about social-emotional learning, featuring Maurice J. Elias, Ph.D., a Rutgers psychologist, a…

Psychological Impact of News Coverage Related to Terrorism: Implications for Pakistan

Erum Hafeez, PhD Institute of Business Management, Karachi, Pakistan erum.hafeez@iobm.edu.pk Considering Pakistan’s strategic position as a leading ally in the “War Against Terrorism” the country has been subjected to frequent terrorist attacks and suicide bombings for over a decade.  An increase in the intensity of these attacks since September 11, 2011 has caused millions of…

A Tale of Two Metas: The Video Game Controversy Continues

Chris Ferguson, PhD Stetson University cjfergus@stetson.edu The early Fall saw the release of two meta-analyses, one mine (Ferguson, 2015a), published in Perspectives on Psychological Science; the other was the final report by the controversial APA task force on video games (APA, 2015).  True to form for the video game debates to date, the two metas…

Getting Started in Mental Health App Development

Alicia Brown, MA Regent University alicpav@mail.regent.edu Glen Moriarty, PsyD Regent University glenmor@regent.edu Jim Sells, PhD Regent University jsells@regent.edu Becoming involved in mental health app development may seem risky given its potential to tap into such valuable resources as time and money.  This guide is based on interviews conducted with individuals experienced in mental health app…

The Power of Social Media and Videoconferencing for Training and Dissemination in Armenia

Mary Karapetian Alvord, PhD Alvord, Baker & Associates, LLC MAlvord@ALVORDBAKER.COM Many US institutions of higher learning use social media and technology for such diverse purposes as branding their schools, interacting with their students, alumni, community, and faculty, and promoting programs and events. Small isolated countries with limited economic resources must strive to harness or mobilize…

Brands Harnessing Digital Marketing to Maintain Superiority Over Consumer Reviews

Heidi West, MA Student Fielding Graduate University hwest@email.fielding.edu For decades, businesses have studied consumer behavior, tracked spending trends, and developed products for the consumers. With the onset of the digital age, consumers might have assumed that the Internet provided an opportunity to level the playing field. The democracy of the Internet allowed consumers to study…

The Digital Drug

Don Grant, MA, MFA, CCDC, PhD StartAgain Media, Los Angeles doctordeeg@gmail.com A synthetic “drug” of pandemic global proportions has now emerged as potentially the most dangerously addictive threat across all population demographics. Easily accessible, completely legal, and designed for mass distribution via attractive packaging, the drug can be purchased over the counter and is often…

Still Divided: Technology and Inequality

Jasmin Tahmaseb McConatha, PhD JTahmasebMcConatha@wcupa.edu Michael J. Corcoran, MA MC671887@wcupa.edu West Chester University of Pennsylvania One way of maintaining a sense of competence as we age is to become technologically skilled. In the past, Internet users have been younger, more educated, and affluent people who enjoy economic and social resources (Carpenter & Buday, 2007). That…

Evolution of Television in Pakistan

Shahbaz Siddiqui, MSc OP Nucleus Media shahbaz@nucleusmediagroup.com Pakistan’s television industry has evolved in the last 50 years starting with the launching of Pakistan Television (PTV) in 1964 as a privately owned channel licensed by the Government of Pakistan. PTV was initially financed by Wajid Ali, a leading industrialist, in collaboration with Japan’s Nippon Electric Company…

Branded Content and Transmedia Storytelling

Billie Goldman Intel Billie.goldman@intel.com For media psychologists, working on the frontiers of individuals’ interactions with new media technology, social films present a fascinating opportunity to inform, educate, and effect social change. The recent success of Intel and Toshiba’s social film marketing campaign is evidence that engaging storytelling across media technologies can influence people’s behaviors. In…

Do Sex and Violence Sell?

Robert B. Lull, MA lull.4@osu.edu Brad J. Bushman, PhD bushman.20@osu.edu The Ohio State University Industry projections estimate US advertising revenue will reach $187 billion in 2015 (Lunden, 2015). A single business with that amount of revenue would place 4th on the Fortune 500 list — ahead of Apple, General Motors, and Ford. As media researchers, we…